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Ruskin’s Relevance Conveyed in Today’s Marketplace

A drawing of John Ruskin

It is a most unlikely union whereby the words of a 19th-century art critic are taken in utmost seriousness by a 21st-century bulk material handling systems manufacturer. However, it’s important to talk about Ruskin’s relevance conveyed in today’s marketplace.

“There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person’s lawful prey” John Ruskin, 1819-1900. These statements are applicable to Spiroflow and have gained greater significance as our market gets more crowded.

Ruskin’s Relevance Conveyed in Today’s Marketplace

In our forty-five years of existence, we have become a world leader in the processing of dry solids and powder handling, and the most frequent question we get about conveyors is, “how much does this cost?”. It would be unwise to suggest that a product’s price is insignificant, and with our custom-made equipment, there are several levels of initial financial investment.

But there are other expenses besides the asking price. And because this is where the real investment is, this is where the development of an offering of value becomes crucial. “It is unwise to pay too much, but it’s worse to pay too little.”

A calculator on a smartphone

Understanding Customer Needs and Spiroflow’s Solutions

Figuring out precisely what you want is the first step, and frequently the hardest. This isn’t as condescending a concept as you may believe, and we would like to hear an objective problem instead of preconceived notions about what someone ‘thinks’ they want. What you require will rely on a variety of factors, including your business forecasts, present demands, manufacturing requirements, service needs, and many more.

Setting Spiroflow equipment as an example, you can choose from a variety of many different discharge aids to help move the product. While some are more costly than others, each one is appropriate for a distinct purpose. We make that decision and incorporate it based on our wealth of expertise with our analytical and testing capabilities. Nobody wants us to fail, and we won’t be ready to provide conveyor solutions that we are unsure of.

Transparency and Options in Spiroflow’s Offerings

In order to provide online users with all the information they need to make an informed decision before reaching out to us, we at Spiroflow are very transparent about the options we offer. We even go so far as to mention them on our website. “When you pay too much, you lose a little money – that’s all. When you pay too little, you sometimes lose everything because the thing you bought was incapable.”

Two women in front of a dry-erase board

Considering Lifetime Costs and Long-term Value

Expanding on the previous statement, it’s worth delving into the long-term expenses associated with machinery. The well-known saying ‘buy cheap, buy twice‘ frequently applies in many situations, highlighting the pitfalls of opting for lower-priced options. Conversely, investing in a more costly, high-quality product can mean you won’t need to replace it, potentially saving your business from future issues. Our experience shows numerous instances where we’ve had to replace inadequate equipment for both small and large companies. These replacements often stem from initial choices to purchase less expensive options, which ultimately proved to be more costly in the long run.

Two people shaking hands

The Importance of Supplier Value and Customer Support

Therefore, it’s crucial to consider the extra value a supplier brings, which starts even before the sales process kicks off. Ask yourself: Does the company maintain transparency from the beginning, openly sharing all necessary details? Do they proactively address important queries before you have to ask, especially in today’s fast-paced environment? And, do they offer continued, substantial support well after the sale is completed? Affirmative answers to these questions are essential before moving forward.

In a competitive market, exceptional service is a standard expectation. At Spiroflow, we take pride in offering comprehensive service and support both before and after a sale. Our focus is on working closely with our clients to ensure they choose the most suitable conveyor belt system or other products that fit their specific needs and applications. We ensure thorough training for their staff, seamless machine commissioning, ongoing maintenance, and upkeep to guarantee long-term, reliable operation, much like the numerous machines we’ve successfully maintained for decades. “The common law of business balance prohibits paying a little and getting a lot – it can’t be done.”

Engineers looking at a blueprint

Spiroflow’s Business Ethics and Customer Loyalty

We’ve all encountered situations where big promises yield minimal results, a common experience in many aspects of life. In our business approach, especially in purchasing, we consistently consider the perspective of the other party. If there’s an initial negative response, we take time to understand the reasons from our standpoint. We ask ourselves, would we react similarly? How can we explain this to our customers? Adopting this empathetic viewpoint often leads to insightful and unexpected results.

Every product we offer is valuable, and at Spiroflow, as one of the leading conveyor systems manufacturers, we recognize the importance of accurately representing this value. We don’t position ourselves as the least expensive option, nor are we the most costly. Our commitment lies in the real value we provide through our tailor-made, sturdy conveyor belt systems and our long-term dedication to our customers. This approach not only ensures quality but also reduces the overall lifetime cost through our careful and attentive service.

In today’s world, where customer loyalty faces constant challenges, adhering to traditional business values is more crucial than ever. Fostering mutual care, maintaining ethical practices, and showing genuine concern for your products are key strategies for securing repeat business and sustaining a healthy enterprise. This approach, echoed by the teachings of John Ruskin, has been reinforced by our 45 years of experience.

Contact the Right Conveyor Systems Manufacturers

Should you encounter difficulties in finding suitable industrial conveyor systems, consider consulting with Spiroflow’s experts. Boasting over four decades of experience, we excel in crafting customized solutions tailored to your unique requirements. Our team is dedicated to offering extensive guidance on choosing and upkeeping the ideal equipment for your specific application, aiming for both efficiency and enduring dependability. We take pride in our outstanding post-sale support to ensure peak operation. Contact us for expert assistance in identifying the most effective equipment solutions for your needs.